Chief Marketing Officer

Cryptocurrency and blockchain technologies are the underpinnings of a new financial infrastructure, similar to how the internet was the underpinning of a new information infrastructure.

Pantera Capital is the first institutional investment firm focused exclusively on bitcoin, other digital currencies, and companies in the blockchain tech ecosystem. Pantera launched the first cryptocurrency fund in the United States when bitcoin was at $65/BTC in 2013. The firm subsequently launched the first exclusively-blockchain venture fund. In 2017, Pantera was the first firm to offer an early-stage token fund. Pantera Bitcoin Fund has returned 66,600% in eight years and has returned billions to its investors. Pantera manages $4.8bn across three strategies – passive, hedge, and venture – exclusively focused on bitcoin, other digital currencies, and companies in the blockchain tech ecosystem.

Job Description

About the jobPantera is looking for a bold, crypto-obsessed, dynamic marketer who can develop, oversee, and execute brand, content, and communications initiatives that speak to the wider audience inclusive of founders, investors, crypto users and the general public. The successful candidate will partner with executive-level leaders across the firm to develop and direct initiatives that strengthen the integrity, visibility, and differentiation of the Pantera brand.ResponsibilitiesMarketing and CommunicationsWork with senior leadership to understand the firm’s mission, goals, and outcomes, and develop a marketing strategy that reflects those priorities and accomplishments. Manage a distributed team of Content Writers and Marketing ManagersEstablish and manage annual marketing and communications budgetServe as a culture carrier and thoughtful leader that can attract, develop, and retain top talentEnsure a robust, proactive digital and social media presence that maintains the integrity and consistency of all communications and contentCollaborate on investor and founder engagement strategies, leveraging CRM, digital marketing, and other key tools to manage, optimize, and track the effectiveness of such strategies or initiativesLaunch strategic initiatives that proactively build Pantera’s brand and storytelling, centered around Pantera’s founder-first mission and values, our firm’s value-add, and the success of our 200+ foundersPublic RelationsStrengthen Pantera’s media presence across print, online, and broadcast channels Manage a robust network of media partners, journalists, and editors to engage with Pantera and our portfolio on key announcements, messaging, and brandEnsure Pantera’s brand identity and reputation are protected and portrayed accurately and consistently in the public sphereMobilize the leadership and investment team, as needed, to respond rapidly and effectively to time-sensitive media mattersWork with Public Relations partners to secure key speaking engagements for members of the Pantera team and its portfolio companiesContentOversee the full lifecycle of content marketing, from strategy and planning to publishing, distribution, analytics, measurement, and optimizationSupervise day-to-day operations of our Content team, coordinating the execution and delivery of content across internal and external contributorsLeverage our Investment team’s expertise to align themes and areas of interest with Pantera’s status as a thought leader in our fieldCreate a culture of excellence, elevating our content production standards and integrating metrics into editorial decision-making to align content creation with the firm’s strategic goalsThe Right Person for This Role:·      Is a crypto-native or deeply crypto-curious communications and marketing expert with a solid pulse on what is relevant in the crypto ecosystem and its broader cultural context·       Loves crafting narratives and messaging that sit at the intersection of early-stage technology, emergent culture, and disruptive business modelsIs highly intellectually curious and committed to excellence; never settles for good enoughIs a concise thinker, speaker, storyteller, and writer; able to distill a narrative from a complex dataset that is compelling and engagingIs both creative and a data-driven, analytical thinker; loves testing, iterating, and taking calculated risksIs a rigorous, detail-oriented project manager Is a fantastic partner who leads through collaboration Always focuses on the big picture and considers the knock-on effects of a given initiative Required Qualifications·      8-10+ years of leadership experience in Brand Marketing, Brand Management, B2C and B2B Marketing, and Communications·      Strong interpersonal and partnership skills; ability to work effectively with stakeholders and colleagues at all levels·      Proven executive-level communication skills and presence·      Ability to quickly learn and understand the VC business model, how to support the firm’s goals and direction, and how to speak to its various stakeholder audiences ·      Self-directed ability to take initiative, operate with minimal oversight, and achieve buy-in from stakeholders across various groups of the firm·      Ability to implement change and be proactive in a fast-paced environment ·      Bachelor's degree from an accredited institution·      Experience working in the financial services or technology industryPreferred Qualifications·      12-15+ years of professional experience·      Experience working in venture capital, in a bleeding-edge technology sector, or at a high-growth startup 

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