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Marketing Lead, Asia

POSTED Jan 31, 2019

Hong Kong • 📈 Marketing • Full-time

at Circle

Active 3 months ago

Circle is a global crypto finance company, built on blockchain technology, powered by crypto assets, and dedicated to helping people and institutions create and share value globally. With our suite of products, we enable our customers to send and receive money around the world easily, as well as invest in and trade crypto assets.

Job Description

As Regional Marketing Lead you will lead and implement the marketing strategy for Asia across a variety of marketing channels (PR, Content, Social Media, Paid Media, Field Marketing) leveraging the global marketing team as well as local agencies.

Your goal is to enhance Circle’s brand in Asia and get to market Circle’s products across Asia’s focus markets.

What you will be working on:

  • Lead and designs Asia marketing strategy across all possible channels getting internal and external stakeholders buy-in, working with global teams (located in SF, NY, Boston, London) and local agencies
  • Champion and advocate for Asia customers across the organisation to help design impactful and relevant marketing campaigns
  • Lead and influence remote teams towards common goals
  • Implement go-to-market strategy for Circle’s products focusing on the Asia region. A few examples of the possible channels and activities you will lead and implement:
  • Set up budgets and measure ROI of campaigns and activities on an ongoing basis
  • Sponsoring relevant local events
  • Driving local community engagement through local events (meetup, ambassador programs)
  • Coordinating corporate PR across the region working global team, local agencies, and also directly engaging with local journalists and influencers
  • Setting up and implementing social media strategy for Asia across relevant channels
  • Coordinating media buy across the region (partnerships, paid media, …)
  • Set up budgets and measure ROI of campaigns and activities on an ongoing basis

What you’ll bring to Circle:

  • 7+ years marketing experience in fast moving companies, ideal experience will cover B2C (retail) and B2B (institutional)
  • 360 marketeer: PR, Content, Social Media, Paid marketing, Field marketing
  • Fluent in English and Mandarin. Japanese, Vietnamese or Korean a plus
  • Passionate and knowledgeable about blockchain and crypto
  • You are strategic, data driven, creative, self-starter and solution finder
  • Strong understanding of data: you understand data, can set up budgets, ROI, A/B testing mentality
  • Able to work with remote global teams
  • Strong communicator (written and verbal)

Circle was founded in 2013 by internet entrepreneurs Jeremy Allaire and Sean Neville. We’re backed by $250 million from investors including Jim Breyer (Facebook), Goldman Sachs, IDG Capital (Baidu, Tencent), General Catalyst (AirBnB, Snapchat), Accel Partners, and Bitmain, with offices in Boston, New York, San Francisco, Dublin, London and Hong Kong.

Circle Pay enables customers to send and receive money, across borders and currencies. Circle Invest empowers consumers to buy and sell crypto assets. Circle Trade is one of the world’s top market makers for major crypto coins and offers OTC trading services for institutions and high net worth individuals. Additionally, in 2018 Circle acquired Poloniex and signed an agreement to acquire SeedInvest, both of which enable us to expand our offerings even further. Poloniex is one of the world’s leading token marketplaces. SeedInvest is the largest equity crowdfunding platform in the United States, as well as a licensed broker-dealer.

Check us out at circle.com and download Circle Pay & Circle Invest for iOS and Android today.

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Salary range

HKD 837,500 + Competitive Equity Package

✅ APPLY NOW

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