Page 2. Web3 Marketing Jobs in Crypto & Blockchain

As the Crypto/Financial PPC Manager and Media Buyer at Over The Top UAE, you will assume a pivotal role in orchestrating, executing, and refining Paid advertising strategies across a diverse spectrum of platforms. We are in search of a seasoned professional with a demonstrable track record in steering high-budget campaigns to success.

Key Responsibilities:

• Devise and execute comprehensive PPC and paid advertising strategies spanning multiple platforms, including but not limited to Taboola, Outbrain, Google Ads, Meta (formerly Facebook), LinkedIn Ads, and Twitter/X Ads.

• Conduct thorough keyword research, audience segmentation, and competitive analysis to pinpoint opportunities and optimize campaign efficacy.

• Craft and fine-tune ad campaigns, ad groups, and ad creatives to amplify click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

• Understand the Clocking procedure and ensure compliance with regulations and platform policies.

• Navigate and overcome potential Blocking and issues encountered while running Crypto/Financial Ads on Google, Meta, Taboola, and Outbrain platforms.

• Leverage previous experience in running Crypto Ads to effectively strategize and execute campaigns within the unique regulatory and operational landscape of the cryptocurrency industry.

• Supervise budgets, bids, and campaign settings to attain optimal performance and efficiency, aligning with business objectives and benchmarks.

• Monitor real-time campaign performance, scrutinizing pivotal metrics such as impressions, clicks, conversions, and cost-per-acquisition (CPA), and implement optimization strategies to enhance outcomes.

• Conduct A/B testing on ad creatives, landing pages, and other elements to identify top-performing variants and drive continuous enhancement.

• Generate periodic performance reports and insights for stakeholders, furnishing actionable recommendations for optimization and expansion.

Qualifications:

• Minimum of 3 years of hands-on experience in Crypto/financial paid ads campaigns across diverse platforms

• Proficiency in TABOOLA and OUTBRAIN is ESSENTIAL, alongside adeptness in Google Ads, Microsoft Advertising, Facebook Ads, LinkedIn Ads, and Twitter Ads.

• Robust analytical acumen and adeptness in data analysis tools such as Google Analytics, Microsoft Advertising Intelligence, and social media analytics platforms.

• Documented history of delivering tangible results and achieving KPIs such as CTR, conversion rate, and ROAS.

• Capability to function autonomously and collaboratively within a high-paced, dynamic milieu.

• Possession of Google Ads certification and other pertinent certifications is advantageous.

• Proficiency in English at a professional level is MANDATORY.

• Knowledge of Arabic is advantageous.

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