Marketing Manager

Amasa connects people to web3 and DeFi to help them improve their financial situations. We’re gearing up for an exciting Q2 2024 and beyond, it’s the perfect time for a resourceful and experienced web3 marketing dynamo to join us and spearhead new marketing strategies and their execution. 

About the Role:

As the Marketing Manager at Amasa, you'll create strategic plans and deliver against them using web3 industry best-practice methods to drive user acquisition and boost community growth and engagement. The role is ideal for a resourceful, highly self-motivated individual excited to take on the challenge of managing all marketing initiatives in a small startup team with a high degree of autonomy, and the ability to strategize but also go deep into execution with equal passion. Join us for a unique opportunity to be part of the front edge of making defi better suited for anyone, anywhere.

You will have the opportunity to:

• Create and build on best-practice, web3-focused marketing strategies to promote Amasa and increase user adoption.
• Lead with hands-on execution of marketing campaigns, from implementation to analytics, focusing on actionable outcomes that drive key business metrics.
• Lead the creation of compelling written content for marketing campaigns, including blog posts, social media posts, email newsletters, and press releases.
• Work closely with our Social Media Marketer to optimise key social channels and coordinate effectively within broader marketing strategy   
• Collaborate with designers to create visually appealing marketing materials, including graphics, videos, and infographics.
• Implement marketing data and metrics analysis to measure the effectiveness of campaigns and optimize strategies for maximum impact.
• Stay up-to-date with industry trends and competitor activities to identify opportunities for innovation and differentiation.
• Build and maintain relationships with KOLs, media outlets, and strategic partners to expand brand reach and visibility.
• Coordinate marketing events, webinars, and conferences to showcase Amasa and engage with the community.

Requirements:

• Minimum 3 years experience in marketing roles with web-based products.
• At least 1+ years in a marketing role in web3, preferably EVM based DeFi.
• Experience working within a small, early-stage startup team spread across multiple time zones.
• Solid understanding of decentralized finance (DeFi) concepts and trends.
• A web3 native, tapped into the culture of the space, with a fluent understanding of ecosystems, trends, and even memes.
• Demonstrated track record in development and execution of successful multi-channel marketing campaigns to grow the user base for an app/apps.
• Excellent written and verbal communication skills
• Fluent English – both written and spoken.
• Strong analytical skills with the ability to interpret marketing data and metrics.
• Creative thinker with a passion for innovation and problem-solving.
• Proficient in working independently, with a proven ability to handle and carry out multiple facets of marketing activities without reliance on a team.
• Experience with marketing automation tools and platforms is a plus.

Why Join Us:

• Opportunity to work on a groundbreaking project at the forefront of DeFi and consumer crypto.
• Collaborative and inclusive work environment with a small, passionate team.
• Competitive remuneration including potential for token options.
• Fully remote work and flexibility on working hours.

If you are passionate about web3 and decentralized finance, and have the skills and experience to drive marketing initiatives for a start-up DeFi app, we want to hear from you!

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