Marketing / branding

With a creative foundation built at Ogilvy Brasil and hands-on expertise in Web3 and Blockchain since 2020, I build brands that sell across markets as diverse as fi ntech, crypto, franchising, and education. Over 25 years, I learned that creativity without commercial purpose is decoration, and that real brand work begins where strategy and human experience meet. I specialize in building and leading marketing functions in high-growth environments, translating complex technologies into high-value narratives. I'm equally comfortable at the strategic and operational level, from brand positioning to weekly OKR reviews with the team....