Psychology-Based Branding Strategist & Creative Director

Your brand is the face of your business. The avatar through which your business communicates with the world. But who decides how should this avatar look, talk, walk and behave? Whether it is the market and customers' data, or the nature of the product or service you provide, industry norms or even your own instinct and taste, and no matter how lucky or smart it's been doing it, your avatar's perception in its audience's minds still lacks a certain amount of integrity, alignment, and consistency! The three elements which trigger the psychological mechanism of trust and loyalty - the ultimate goal every brand is created to attract and earn! Int...