Web3 Talent

Marketing and project management professional with years of experience across demand generation, affiliate and partner marketing, and cross-functional project delivery in fintech, e-commerce and B2B services.

I currently lead 16 partners across the world with demand generation function, owning the full top of funnel — ICP definition, channel mix, campaign execution and qualification — across MENA and international markets. Alongside it I run market entry as a portfolio of parallel projects across 16+ countries, each with its own timeline, stakeholders and launch criteria.

Before that, as Project Coordinator at Export Portal (US e-commerce), I owned the results of the Marketing and Conversion Rate departments. That meant promotion strategy, competitor analysis, UI/UX and funnel work to lift conversion, defining concepts for new features and landing pages, and wireframing with design — all delivered through Jira, Confluence and Trello.

What I'm good at: taking an unclear commercial goal, turning it into a plan with owners and dates, and getting a distributed team to hit it.