What makes me great is my ability to bring clarity, trust, and usability to complex systems — especially in the rapidly evolving world of crypto and fintech. I’ve led design for leading blockchain platforms such as Flow Wallet, Centrifuge, Meteor Wallet, and Common Wealth DeFi, helping translate decentralized technology into seamless, human-centered experiences.
My background blends startup agility with global agency leadership — having served as Chief Experience Officer at Publicis Groupe (Digitas), where I shaped digital experiences for brands like Google and Unilever. This mix allows me to approach every project strategically: balancing design craft with business goals and guiding teams to deliver work that drives both engagement and growth.
At this point in my career, I’m motivated by building products that push the boundaries of what’s possible in Web3, mentoring design teams, and ensuring every interaction feels effortless — no matter how complex the technology behind it.
I tried to pay for coffee with Bitcoin… By the time the transaction went through, it was cold and worth twice as much.