Web3 Talent

Hello there!

I have 2 years of experience working in crypto marketing where I've led a brand refresh, doubled social follower counts, and organised events.

I have three years of experience working in a leading job marketplace in Malaysia. In that role, I was the lead for lifecycle marketing. I created user-journey maps, developed accompanying assets, and designed targeted emails and app push notifications. Being the marketing assistant manager, I worked in a 2-man team in creating campaigns around a key insight we obtained from data analyses. We identified the best period to invest heavily in marketing, and we crafted a comprehensive campaign using digital ads, influencer marketing, social media, and content marketing.

Over the past two years, I pivoted to the crypto industry, working with YAP Global, a crypto PR agency. In this role, I gained a comprehensive understanding of the crypto industry's workings and language. My responsibilities included elevating YAP Global's brand, which I achieved through various educational content such as newsletters and podcasts. I also played a key role in their rebranding efforts and the launch of a new website. Additionally, I led marketing efforts at conferences like EthDenver and EthCC.