I have spent the last sixteen years designing brands, shaping identities, and building marketing plans that actually connect with people. I have been lucky to work with some of the most recognizable names in their industries, and those experiences gave me both pride and perspective. Over time I also developed a strong eye for photography and film, especially in advertising. For me, a creative brief isn’t just a task. It is a playground, a puzzle, and sometimes even a fight. It is what keeps me hungry to create something that leaves a mark.
I stumbled into crypto in mid 2021. Late compared to many, but early enough to get swept into its chaos and energy. I learned fast, made mistakes, earned wins, and most importantly found communities that felt like family. ENS, Ethereum, NFTs, etc., as these spaces became part of my daily rhythm. I also began designing for protocols, bringing the same design principles I learned in the traditional world into Web3. I want to keep pushing deeper into that infrastructure because I believe in it and I enjoy the challenge it brings.
Recently I started weaving AI into my workflow. At first it was curiosity, then it became a tool I now lean on. I like how it stretches what is possible in design without replacing the instincts that come from years of practice. The blend of craft and technology feels like the future, and I want to be right in the middle of it.
Sixteen years of this journey have made me confident enough to take on anything creative. Offline, online, or onchain, I know how to translate ideas into something real. That is what I bring to the table every single time.