Web3 Talent

With over a decade of marketing leadership within the technology sector, I am an established Chief Marketing Officer with a successful track record leading the marketing, brand and PR functions for rapidly growing, disruptive companies across Web3 and early-stage tech companies.

Currently, as Portfolio CMO at ForceField, I act as the strategic growth partner and advisor to Kinetic Capital, a leading investor in the Web3 space with a portfolio that includes more than 280 companies such as Ethereum, Solana, Polkadot, and Algorand. I oversee annual budgets exceeding $100 million in digital advertising and $45 million in influencer marketing, maintaining profitability. My role involves advising top-tier blockchain companies on developing and implementing go-to-market strategies — from strategic ideation to tactical execution — leading the teams responsible to make it happen.

My expertise is not confined to a single facet of the blockchain ecosystem; rather, it encompasses a vast array of sectors including foundational technologies (layer 0s), primary blockchains (layer 1s), secondary protocols (layer 2s), as well as emerging domains such as NFT Finance and GameFi.