Web3 Talent

Full stack marketer with twelve years of experience, 10 of which were in high-growth, early stage, VC-backed companies, and the past 5 in the crypto space: from institutional-level digital assets to early stage Web3 ecosystems. Each of which I have lead to their next funding round via marketing-sourced revenue.

Overtime, through hands-on experience (including many mistakes, mainly of time and budgets wasted) I've developed a framework that focuses on the key marketing pillars that drive growth:

In-depth persona profiling that informs integrated, multi-channel campaigns across search, social, content, product and community.

My main metrics are customer acquisition and top-line revenue; achieved through strategic alignment between product, marketing, and sales teams.

Above all I'm most proud of my commitment to teams, bringing out their best, and my sincere people skills based on emotional and social intelligence.