@federico
@federico
With over 20 years of progressive experience in UX and product, I am passionate about creating end-to-end experiences and executing vision and strategy that deliver bottom-line impacts. As the Head of UX and Product at Liquid, a leading fintech platform, I lead product and design from early discovery to launch, collaborating with C-suite stakeholders, engineering, and design teams.
My core competencies include UX strategy, service design, product management, road-mapping, innovation, usability testing, heuristic reviews, research, competitive analysis, wireframing, prototyping, and design for conversion rate optimization. I also have a str...
Everyone can be a designer... that's why I am one.
Member since November 2023