With over 20 years of progressive experience in UX and product, I am passionate about creating end-to-end experiences and executing vision and strategy that deliver bottom-line impacts. As the Head of UX and Product at Liquid, a leading fintech platform, I lead product and design from early discovery to launch, collaborating with C-suite stakeholders, engineering, and design teams.
My core competencies include UX strategy, service design, product management, road-mapping, innovation, usability testing, heuristic reviews, research, competitive analysis, wireframing, prototyping, and design for conversion rate optimization. I also have a strong background in human-computer interaction and gamification, having completed courses from Stanford University and the University of Pennsylvania.
Additionally, I run my own consulting practice, acting as a head of Prodcut and UX lead, coach, and expert for various clients and projects.
My personality type: ENTP-A
Everyone can be a designer... that's why I am one.