Web3 Talent

Origin

As a wunderkind, I’ve always had an eye for how things appeared and when they didn't fit together. I vividly recall many instances where I solved unintuitive designs and made them fit together, whether it was some product packaging or a piece of furniture. In my mind, things made sense and design was just the right tool.

Design boost

That kind of creativity and problem-solving attitude has followed me ever since. The desire to make it big in marketing overpowered my love for architecture. And there it was, my moment to start my professional design career in the now very successful startup CreITive, where I was a founding team member. This is where I learned most of my digital knowledge, from conceptualizing and designing a successful online campaign to making Android and iOS applications.

Scientific experiment (Frankenstein’s Bride)

At the same time, I also became more involved in an NGO called Libek and rose to the rank of Creative Director. The opportunities to work with various behavioral scientists came knocking on my door. Such experts in behavioral science inspired me to expand my design knowledge and submerge deeper into people’s minds.

Thanos of marketing

The next step in my career was a full-service advertising agency. During my work at the agency, I’ve received many awards - including an Art Director of the Year for a campaign that introduced a new way of out-of-home communication in Serbia. In Ovation BBDO, I gained even more experience by designing for large global corporations and small family brands on various platforms, including OOH, BTL, ATL, and online campaigns. I became proficient in various software to create innovative and original concepts and designs.