I’m Iryna Kovtiukh, a Social Media Marketing and Creative Content Manager based in Warsaw, Poland, with over three years of experience in digital marketing—more than two of which have been focused on crypto projects.
At Bitmedia Labs, I managed and curated content across multiple platforms, including TikTok, Twitter, YouTube, Reddit, Instagram, and CoinMarketCap. I developed and implemented impactful social media strategies that significantly boosted brand visibility and audience engagement. Specializing in video content, I produced, edited, and presented engaging pieces tailored for each platform, regularly analyzing data to refine our strategies and ensure every campaign was both innovative and effective. I compiled all my achievements from this project into a detailed presentation, which I've included in my CV to showcase the impact of my work.
Before Bitmedia Labs, I worked at 1ATH.Studio, where I created comprehensive social media strategies for Instagram, YouTube, TikTok, Twitter, Facebook, and Telegram, resulting in increased followers and engagement. I also conducted weekly live YouTube AMA sessions, fostering real-time audience interaction and adapting our content based on immediate feedback and emerging trends. One of my proudest achievements was having my video featured during Yuga Labs' presentation of their Metaverse at the Web Summit in Portugal. Additionally, I organized the Sign & Wrap Awards, where I cultivated relationships with industry professionals, developed new award categories, and executed social media campaigns that achieved over 120,000 views.