Strategic Product & Design

I’m a designer and strategist who’s spent the last couple of decades helping brands and products find their voice and connect with people — across UX, product, and brand.

I’ve worked with big global brands, scrappy startups, and everything in between — from rebranding Yahoo to shaping early-stage go-to-market plays in wellness, AI, and now Web3.

What makes me great? I ask the right questions, I spot patterns, and I know how to turn a fuzzy idea into something real. I care about making things that feel thoughtful, useful, and a little bit magic....