
@juan_lugo
Product Marketing Leader | Brand Builder | Go-to-Market Strategies | SaaS & Web3 Expertise
Product Marketing Lead & Brand Builder Marketing leader with 10+ years of experience across SaaS, Web3, and entrepreneurship. Former PMM at Digital.ai (DevOps) and Bitglass (Cybersecurity), where I drove GTM strategy, product positioning, and sales enablement. Later founded Don Doroteo Cigars and Salt of the Earth Adventures, building global brands through storytelling and hospitality. I bring a blend of strategic insight, creative execution, and operational discipline to deliver growth and impact.