I'm a marketing professional with 10+ years of experience in marketing strategy, lead generation, content creation, and GTM planning. As a crypto native and Web3 user, my passion for the space led me to pivot my career in 2021 to pursue the dream of help building web3.
At Shrine Dev—a US-based software development company—I led a rebranding initiative that positioned the company as a leader in loyalty software solutions. By creating a community-led growth strategy, I scaled lead generation from just 1–2 per quarter to over 50 per month. My role also involved overseeing graphic design, website content, and social media management to ensure a consistent and engaging brand presence.
Previously, at Blockzero Labs—a Web3 venture studio—I managed the content strategy for an NFT launch that generated over $1.2M in just four weeks. I also built and grew marketing channels from scratch during various token launches, taking audiences from zero to over 10k.
I’ve spent the past few years immersed in the Web3 ecosystem, working on projects in DeFi, NFTs, and some token launches. This hands-on experience has given me a deep understanding of the space, including its technologies, communities, and market dynamics. I thrive in roles where I can wear multiple hats—from crafting strategies and executing campaigns to designing content and analyzing data—and I bring the versatility needed to drive impactful marketing in this fast-evolving industry.
I’m also well-versed in tools like Adobe Suite (Photoshop, Illustrator, Figma), marketing automation platforms (Mailchimp, HubSpot, Apollo), analytics tools (GA4, Microsoft Clarity), and project management systems (ClickUp, Jira, Trello).