I’m a psychologist and behavioral scientist focused on one question: why people adopt, stay, trust or abandon a product. Crypto, Web3 and AI don’t fail because of technology, they fail because they collid directly with fear, habit. trust and irrational decisions made up by humans. That's where i work. I operate inside real behavioral systems every day: families, learning environments, emotional regulation, resistance, motivation, collapse and recovery. I don’t study behavior in theory. I measure in practice across dozens of users, over time. Right now i run behavior-based programs with 40+ users, constantly measuring engagement, drop-off, adherence and change over time. It's the same logic behind product analytics and growth loops, just applied to human behavioral systems instead of apps. In Web3, I bring this lens to UX, incentives, token dynamics and communities. I help teams build systems that align with how humans really choose, trust and commit. Not how whitepapers imagine they will. I don’t optimize code. I optimize behavior inside products.
Why did Scaptotrigona lock the door when Eciton burchellii showed up? Because an army ant at a beehive is basically a distributed denial-of-service attack