Behavioral Scientist for Product, UX & Growth | Web3 & AI

I’m a psychologist and behavioral scientist focused on one question: why people adopt, stay, trust or abandon a product. Crypto, Web3 and AI don’t fail because of technology, they fail because they collid directly with fear, habit. trust and irrational decisions made up by humans. That's where i work. I operate inside real behavioral systems every day: families, learning environments, emotional regulation, resistance, motivation, collapse and recovery. I don’t study behavior in theory. I measure in practice across dozens of users, over time. Right now i run behavior-based programs with 40+ users, constantly measuring engagement, drop-off, adh...