Stanford-Educated Creative Director & Growth Lead | Scaled Arweave to 24B+ Txns & $700M TVL

My story is that I bridge the gap between complex code and mass adoption.

I’m a Stanford and Oxford-educated Creative Director who built a global independent career as MC Lars, pioneering “Lit-Hop,” touring internationally, performing at Carnegie Hall, and growing a 150k+ fanbase with zero middleman. That taught me how to win attention the only way that matters: sharp execution, audience psychology, and consistency under pressure.

In 2021, I brought that same engine into Web3 as Creative Director at AR.IO, where I led narrative and ecosystem growth around digital permanence, helped support a $17M Series A, and co...