Web3 Talent

My story is that I bridge the gap between complex code and mass adoption.

I’m a Stanford and Oxford-educated Creative Director who built a global independent career as MC Lars, pioneering “Lit-Hop,” touring internationally, performing at Carnegie Hall, and growing a 150k+ fanbase with zero middleman. That taught me how to win attention the only way that matters: sharp execution, audience psychology, and consistency under pressure.

In 2021, I brought that same engine into Web3 as Creative Director at AR.IO, where I led narrative and ecosystem growth around digital permanence, helped support a $17M Series A, and contributed to scaling the Arweave ecosystem to 24B+ transactions and 875k active users.

What makes me great is that I’m a technical translation layer. I turn dense backend specs into stories people actually repeat, and I build creator-driven growth loops that convert passive spectators into users, developers, evangelists, and operators. Whether it’s explaining the AO supercomputer in a way that helps drive $700M in bridged assets, or making infrastructure legible through culture, I deliver outputs that move metrics, not just impressions.