I’m a builder at heart. Over the past decade, I’ve led cross-functional teams to develop high-impact digital products—from crypto-powered platforms to complex CRM ecosystems—always with the user at the center.
My story started in enterprise marketing, where I learned to translate ambiguity into insight and strategy into engagement. I grew into product leadership by consistently bridging gaps between design, engineering, and go-to-market teams. At EncrypGen, I helped shape onboarding and wallet logic for a blockchain healthtech platform. At Forma and Sotheby’s, I led lifecycle platform expansions and built growth strategies that scaled.
What makes me great is my ability to see both the system and the story. I can architect journeys, align stakeholders, and adapt fast—especially in spaces like crypto, where complexity demands clarity.
And one more thing: I’m the first female in North America to become a Blockchain Certified Expert. I don’t just believe in Web3—I’ve lived it, led in it, and helped others understand it.
“Why don’t crypto product managers need therapy? Because they’ve already done the hard fork and split their personas.”