I'm a senior marketing manager in Web3 and blockchain, specialising in go-to-market planning, user growth, and product-focused campaigns. I started working in Web3 in 2016, before it was an industry people planned careers around, and I’ve never worked anywhere else since. I entered crypto without a marketing background, learned everything on the go, and grew alongside the industry through multiple cycles.
What makes me great is my ability to combine strategic thinking with execution. I’ve worked both on the product side at OKX and Gate.io, and on the service side at Cointelegraph, which gives me a rare perspective: I understand how to build long-term product narratives and how to deliver campaigns that perform. I’m comfortable working across markets, cultures, and teams, and I know how to localize global strategies for APAC and emerging markets.