Web3 Talent

I didn’t start in Web3 as a “marketer.” I started by building communities, running experiments, and figuring out how people actually behave online when incentives are involved. Over the years, that turned into scaling crypto communities from zero to hundreds of thousands, launching token and growth campaigns, and helping products go from “interesting idea” to something people actually use.

What makes me good at what I do is that I sit between strategy and execution. I can design growth plans, but I’m also comfortable being in the trenches like posting, testing narratives, running campaigns, and iterating fast. I care less about hype and more about signals: what people engage with, what converts, and what sticks. If you’re building something real in crypto and want growth that feels organic, not forced, we’ll probably get along.