8 years in crypto GTM strategy, lifecycle marketing, BD partnerships, Community Management & Operations .

I’ve been writing since I was eight for fun—and for the last eight years I’ve been writing for crypto. I’m a communicator who got my start in IT marketing back in 2014 as both Sales and Service Manager for a full-stack Managed Services agency (web + software dev). I helped take the team from 10 to 18 in two years, put the right processes in place, and left them able to keep scaling without replacing me.

I moved into crypto in late 2017. My first role was as a writer at KuCoin—my entire job for 120 days was reading whitepapers and distilling them into 1,500-word PR announcements anyone could understand. I did 90 of those in my first 120 days ...