Web3 Talent

I've spent 14 years watching how culture, algorithms, and strategy collide.

At GQ, I took a dusty 50K TikTok account and turned it into 250K followers in 4 months—not with viral dances, but by marrying data with cultural intelligence. Result: $120K in brand partnerships secured.

I reverse-engineered what actually moves revenue: It's not content. It's narrative architecture. When clients were drowning in mediocre campaigns, I rebuilt their positioning. Average outcome: 40% organic traffic spike, 30% engagement lift, predictable lead flow.

Here's what I actually do: I architect brand narratives that become revenue engines. This means:

1. Taking technical concepts (AI, crypto, complex SaaS) and turning them into stories people actually want to engage with.

2. Building content strategies that don't just look good—they move business metrics (leads, retention, brand authority).

3. Positioning founders and luxury brands to dominate their category through strategy, not volume.

My unfair advantages: Fluent in narratives + positioning + AI integration I think like a scientist, create like an artist, optimize like an engineer Global experience across US, UK, EU—understand cross-market positioning

Who I work with: CEO's, Founders raising money, Brands scaling from $1→$10M+, and founders who know that narrative is their unfair advantage.

What typically happens: We start with an audit (you see exactly where you're leaving money on the table). Then either we build your narrative architecture, or we partner long-term to scale your brand as your revenue engine.

I turn strategy into streams. (Pun intended.)

Let's talk if: You're scaling brand authority and need a strategist who understands both culture and metrics.

→ DM me your biggest growth challenge or check out my case studies below.