Head of Brands and Marketing

I've spent 14 years watching how culture, algorithms, and strategy collide.

At GQ, I took a dusty 50K TikTok account and turned it into 250K followers in 4 months—not with viral dances, but by marrying data with cultural intelligence. Result: $120K in brand partnerships secured.

I reverse-engineered what actually moves revenue: It's not content. It's narrative architecture. When clients were drowning in mediocre campaigns, I rebuilt their positioning. Average outcome: 40% organic traffic spike, 30% engagement lift, predictable lead flow.

Here's what I actually do: I architect brand narratives that become revenue engines. This means:

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