Award-winning Executive Creative Director, Head of Marketing with a proven track record in full-funnel marketing, product positioning, and creative leadership in Web3, and entertainment. Expert in launching go-to-market strategies, performance-driven campaigns, and digital storytelling that drive engagement and adoption.
With deep experience in Web3, blockchain, AI, and emerging tech, I have led brand, marketing, and creative efforts for industry leaders like Avalanche, Algorand, and VelocityDAO, overseeing community growth, partnerships, content, and multi-platform campaigns for many startups including Arkefi (RWA), OneClick (DeFi), Azos (Finance), Reneverse (Ad tech).
A skilled live-action director, copywriter, and creative strategist, I’ve directed Super Bowl campaigns, Sundance films, and celebrity-led brand activations. Recognized with multiple Webby, Telly, and Promax-BDA Awards, I specialize in crafting narratives that captivate audiences and scale adoption.
I thrive at the intersection of innovation, storytelling, and growth, making complex ideas accessible, engaging, and actionable.
🔹 Core Skills: Web3 Marketing | Brand Strategy | Growth & Community | Creative Direction | Product Marketing | Digital Content | Demand Generation | Partnerships | Live-Action & Commercial Directing | Copywriting | Performance Marketing