Web3 Talent

I started my career working with early-stage tech and Web3 projects, where you often have to do a bit of everything. There are no big teams or clear playbooks, so you learn quickly how to research markets, shape messaging, launch campaigns, build communities, and create systems that help products grow.

Over the past seven years I’ve worked closely with founders and technical teams in crypto, fintech, and digital infrastructure projects. My role has often been to take complex products and turn them into clear narratives, campaigns, and communities that people actually engage with. I’ve built social channels from zero to tens of thousands of followers, launched growth campaigns, coordinated product launches, and organized developer and investor events that brought hundreds of people together.

What makes me good at what I do is that I combine strategy with execution. I don’t just think about marketing ideas, I build the systems behind them. I’m comfortable experimenting with new tools, especially AI and automation, to improve workflows and scale results. At the same time, I understand that marketing ultimately comes down to people, understanding what they care about and communicating it clearly.

I’m naturally curious, I learn fast, and I like working in environments where things move quickly and where you’re expected to take ownership and figure things out. That mindset has shaped my career so far.