Brand Strategist \ Experience Design

I’m a globally seasoned Creative Director and Brand Strategist with two decades of experience launching brands, building products, and producing culture-driven activations for companies like Apple, Nike, Meta, and Google. My story is rooted in creativity, but fuelled by strategy. And, Yes, I thrive where bold ideas meet real-world impact.

What makes me great? I bring a rare blend of global perspective, high-performance thinking, and sharp brand intuition. I’ve worked across continents and cultures, shaping brand worlds that don’t just look good, they truly connect, engage, and drive momentum. Outside of work, I stay grounded (and energised) ...