Content Manager

I use content to convert attention into product adoption and community growth.

At AirDAO (Layer 1 blockchain ecosystem), I led content strategy & communications through a post-TGE rebrand, product relaunch, and ecosystem expansion. Scaled Twitter from ~11K to ~52K organically with a narrative-led, data-driven strategy. Launched Discord to 8K in week one and ran cross-channel content and community campaigns. Authored 120+ content pieces covering everything from tokenomics updates to hack responses.

At Hype (Web3 marketing agency), I supported GTM for 10+ leading projects across L1s, DeFi, DEXs, and NFTs, planning and executing social media c...