I'm a Global Marketing Manager with 5+ years of hands-on experience driving product growth, market expansion, and go-to-market execution across the Financial Services and SaaS sectors in Europe, the UK, LATAM, and Asia.
Key Achievements
• Led a global company rebrand across 26+ countries, redefining positioning and messaging to boost pipeline growth and unlock new revenue streams. • Delivered global go-to-market strategies for a suite of financial products, shifting messaging to a customer-centric approach and strengthening sales enablement. • Built new lead generation channels from scratch, defining strategy, pipeline, and execution, resulting in a +32% increase in qualified B2B leads. • Developed growth initiatives and partnership strategies with ecosystem partners, significantly increasing brand visibility across the financial services industry. • Delivered and hosted thought leadership sessions at global industry events. • Built content-led growth systems (courses, webinars, podcasts) designed to accelerate product understanding and customer adoption.
Core Expertise
• Go-to-Market strategy and product launches • Product Marketing: positioning, messaging, market research, competitive analysis • Product Strategy: roadmapping, prioritization, product innovation • Customer lifecycle marketing: acquisition → activation → retention • Sales enablement and cross-functional alignment • B2B partnerships and ecosystem growth • Content-led education and product adoption • Leadership: cross-functional collaboration, stakeholder management, P&L-focused initiatives
Languages
Full professional proficiency in English, Spanish, and Italian | Native Russian | Intermediate French (preparing for C1)
Currently based in Paris and open to global Product Marketing and Go-to-Market leadership opportunities.