Web3 Talent

Web3 Growth professional with 5+ years of experience across user acquisition, product growth, community-driven growth, marketplace growth, and ecosystem expansion. Experienced in building growth loops from 0 to 1 through incentive mechanisms, community activation, referral programs, and marketplace design across Consumer Crypto, NFT marketplaces, SocialFi, and blockchain infrastructure products. Successfully contributed to Web3 platforms serving 400K+ registered users, achieving multi-million RMB GMV and revenue through user acquisition strategies, growth campaigns, incentive systems, and liquidity optimization. Strong understanding of crypto user behavior, lifecycle management, marketplace dynamics, and growth experimentation.