Senior Growth Strategist, Overseas Markets

I have around 15 years of experience in growth, marketing and user acquisition, with a strong focus on trading platforms, crypto exchanges and global internet products.

In the crypto space, I previously worked at Huobi, where I was responsible for overseas user growth. I built growth initiatives across paid acquisition, SEO, KOL and referral programs, deposit conversion and trading activation. I also worked at Novadax, a Brazil-focused crypto exchange, leading marketing and growth, including local user acquisition, community operations, social media, KOL partnerships and brand building.

More recently, I worked at Tiger Brokers, focusing on ...