Affiliate Manager

What will you be doing?

• Strategic management of all CRM messaging to a diverse and growing user audience, using enterprise-grade mobile-first CRM tools for email, in-app messages, push notifications, and SMS. 
• You will be responsible for planning a comprehensive CRM strategy including detailed automation flows for user onboarding, engagement, and retention, along with campaigns for product updates, industry events, and calendar-based promotions. 
• Joining the company at this stage provides an opportunity for you to truly influence the strategy of a fast-growing fintech. Enthusiastic role ownership is welcomed and you will have real responsibility from your first day.

Responsibilities:

• All aspects of CRM campaign planning, creation, scheduling, and reporting. 
• Collaboration with stakeholders across the marketing team, growth team, product team, and customer support team. 
• Develop clear campaign plans/briefs for stakeholder review across all audience segments, customer lifecycle stages, and promotional opportunities.  
• Support production of campaign creativity, working with copywriters and designers where needed. 
• Split test management to continuously improve KPIs at every stage of the customer journey. 
• Actively pursue customer insight; gaining feedback via micro-surveys, NPS surveys, CSAT surveys, etc. 
• Working with the customer support team to improve help files and support articles to better serve customer needs throughout the product user experience. 
• Monitor product analytics and user-flow metrics as a contributing member of the growth team to help identify product/feature gaps and opportunities. 
• Localization management to enable customized experience for regional customer segments, languages, and geo-locations.  
• Communicate campaign status, impact, and recommendations to stakeholders, keeping the team fully informed on campaign results and current campaign activities.
• Review all campaign assets for accuracy and quality prior to deployment.