Blockchain Social Media Specialist

Overview:

We are looking for a driven Blockchain Social Media Specialist to attract and interact with targeted virtual communities and network users. Blockchain experience/knowledge is required for this position. 

You should have an expert-level understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of our brand and providing support to current and prospective customers. You will work closely with the marketing team to implement social media campaigns that align with upcoming product launches and other company initiatives. 

Responsibilities:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Manage and grow multiple social media channels and community groups (5+)
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Moderate all user-generated content in line with the moderation policy for each community
• Monitoring trending hashtags and topics while finding unique ways to integrate them into the brand.
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Qualifications:

• Proven working experience in blockchain social media marketing or as a Digital Technology Media Specialist
• Adequate understanding of blockchain and cryptocurrency 
• Ability to develop and implement a corporate social media strategy
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules
• Demonstrable social networking experience and social analytics tools knowledge. Understanding of social media KPIs, web traffic metrics and SEO
• Adequate knowledge of web design, web development, CRO and SEO
• Expert knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented  with good multitasking and organizational ability
• Excellency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

Listed in: Crypto Jobs, .