Unido is an enterprise platform for decentralized capital markets. We enable institutions & corporate clients to securely store, manage and invest their crypto assets into decentralised finance networks. Unido is underpinned by proprietary key signing technology that provides enterprise-grade security for any transaction which utilises it.
Founded in 2017, Unido is led by an experienced team of ex-Goldman Sachs, ex-Macquarie and ex-Wipro executives with decades of experience in enterprise software development, financial services and agency blockchain development.
We are looking for a research-driven Content Writer with proven experience in creating inspiring, insightful, and highly engaging content for a blockchain/crypto company. You will lead the content efforts of our blog, website, emails, newsletters, authored articles, and social media. The content you will create and manage will help us improve our product awareness, educate our customers about our enterprise-grade products and communicate our founders’ vision to the DeFi community. You will liaise closely with the CEO, CCO and CMO and report to the Marketing Manager to create content strategies alongside content production.
We want your love for writing, editing, blogging and storytelling to stay energized during your work and your passion for crypto to manifest in your writing. You will have a full overview of our products and know-how to cater to the needs of Unido’s community at every stage and every marketing channel.
- Write high-quality, SEO-friendly content based on DeFi topics to be decided together with the marketing team and executives.
- Proofread and support the development of product launches, community updates, marketing campaigns, product awareness campaigns, thought leadership or company updates. These include press releases, blog posts, newsletters, success stories, website updates social media content and more.
- Deliver content and insights that establishes trust and deliver value to our audience with due diligence and fact checking.
- Align with our communication guidelines, track content KPIs and improve along the process.
- Share content through various channels such as social media, ensuring strong digital presence of our brand.
- Receive customer feedback and generate ideas to increase customer engagement.
- Work closely with the Marketing Manager and Co-founders in strategizing and executing our content strategy and calendar.
- Work with graphic designers to develop creatives by providing copywriting and other short-form content.
- Be familiar with Google Analytics, Search Console, Wordpress, Hootsuite and other Marketing Automation or Analytics tools to help monitor the performance of our content marketing activities.
We’re seeking applications from candidates who demonstrate:
- 5+ years experience in a marketing and communications role
- Knowledge in crypto, blockchain, and DeFi industry
- Excellent written, copywriting and oral communication skills
- Fluent English Speaker - proficiency in multiple languages preferred but not essential
- Examples of articles written, preferably around blockchain, FinTech, and/or Accounting
- Experience working in long and short form content (samples will be requested before the interview rounds).
What you will get
- Entrepreneurial environment working alongside a highly experienced team with decades of financial services, banking and blockchain experience in Goldman Sachs, Macquarie and Wipro.
- Opportunity to help build the company bringing institutional investors into DeFi.
- Exposure and opportunity to interface with C-level stakeholders across the TradFi and DeFi ecosystems.
- Competitive + Token Options