Director, Business Development - NFTs

As Director, Business Development - NFTs, you will be responsible for creating, leading and operationalizing programs that help launch and scale our recently announced Coinbase NFT marketplace.  Your mission will be to build and operationalize a comprehensive strategy that defines how Coinbase can attract and retain artists, brands and intellectual property holders -- from sourcing amazing talent and forging strong content relationships to negotiating deal terms & contracts and ensuring balanced marketplace growth and operations. 

You will also directly own and drive the company’s most important deals in support of our NFT strategy, while developing and cultivating relationships with creators, agencies, platforms and other key partners that can help proliferate the NFT ecosystem.

You will do this while building and leading a world-class team of business development leaders,  program managers, partner outreach representatives and data/business analysts. We will also rely on you to provide strategic thought leadership to highly cross-functional teams, from Product and Engineering to Legal and Customer Operations.

What you’ll be doing (ie. job duties):

• Secure Key Partnerships to Support our NFT Growth Strategy
  • Engage, negotiate and lock exclusive partnerships and drops with creators and brands that our product teams need to launch the Coinbase NFT marketplace.
  • Design and operationalize partner incentive programs that increase awareness of and accelerate demand for our NFT marketplace within the creator community.
  • Develop and enter into promotional programs and agreements that help increase the visibility and success of our launch partners, as well as the Coinbase NFT marketplace.

• Develop Playbooks for Scaling NFT Inventory
  • Create and operationalize go-to-market strategies, including programs that enable scalable inbound pipelines and outreach plans for both well-known and up-and-coming creators. Negotiate and implement channel partnerships to help grow both NFT supply and demand.
  • Working with marketing and product, build compelling sales collateral and talking points to help the creator community understand the value propositions and competitive advantages of the Coinbase NFT platform.
  • Identify, engage and enter into strategic partnerships with tools, technologies and platforms that make it easier and faster for creators to mint, track, monetize and monitor their intellectual property.
  • Develop standardized methods and practices that help automate and streamline deal structuring and negotiating with creators, including self-service opportunities.

• Proliferate the Coinbase NFT Ecosystem
  • Help shape NFT product roadmaps by recommending new features through problem statements supported with data, creator feedback, industry insights and competitive intelligence.
  • Create and manage a “voice of the creator” program that helps cross-functional teams understand creator concerns and reservations with the Coinbase NFT marketplace.
  • Working closely with our external partners and internal teams, identify actionable ways to connect the Coinbase NFT platform and crypto ecosystem with new verticals (e.g., ticketing).

• Inspire the Creator Community
  • Develop and facilitate scalable community engagement and outreach programs (e.g., online and offline events) that help Coinbase connect with brands, artists, musicians, developers, games, IP holders and more. Create programs that help identify and engage rising stars.
  • Ensure Coinbase has an active voice wherever creators are actively discussing NFTs and crypto in online channels like Discord and Reddit, as well as offline channels like events and conferences.
  • Manage and scale programs that can provide internal stakeholders with industry insights that support product development, work stream prioritizations and risk assessments. Create and distribute reports on emerging trends and opportunities.

• Develop Top Talent
  • Lead recruiting, onboarding and performance management for your team. Serve as a coach and mentor for leaders and team members in cross-functional teams. 
  • Aim for at least 80% of your team making an outsized impact by exceeding the highest bars for what they do, and how they do it. 
  • Train, manage and expand a global BPO team that can scale up and down as needed to support your team’s responsibilities, as well as ad hoc projects for important product initiatives.

What we look for in you (ie. job requirements):

• You are an amazing and energetic leader.
  • You have at least 10 years of general, program or operations leadership at product-led, mission driven organizations. You are excellent at building and scaling products and programs at fast-paced companies with global reach. You can work as both an individual contributor and a team leader.
  • You are passionate about recruiting and cultivating top talent. You know how to develop both junior and senior team members.  Creating knowledge sharing programs comes naturally to you.
  • You can think both strategically and tactically. You have strong intellect, a broad perspective, and the confidence to engage with senior leaders across multiple disciplines.  You have strong organization skills with significant experience setting priorities, solving problems and multitasking.

• You are an excellent communicator and relationship builder.
  • You are amazing at written and spoken communications, and are able to translate complex topics into relatable concepts and actionable tasks.
  • You are skilled at providing concise, timely and actionable reports to senior leadership on topics ranging from project updates and emerging trends to critical blockers and recommended solutions.
  • You can work confidently with cross-functional teams on complex legal, compliance and security matters. You know how to  identify, frame and lead the resolution of “hot issues” from both internal and external sources.
  • You are an expert at building strong relationships across a variety of partner verticals. You have outstanding interpersonal skills driven by high emotional intelligence, and can easily drive alignment among differing perspectives.

• You have a highly analytical, process-oriented owner’s mindset.
  • You are a self-starter who works well independently and in teams within dynamic, rapidly changing workplaces. 
  • You are an expert in systems leadership and design thinking. You know how to amplify impact by connecting tools and technologies with people and processes. You rely heavily on data to inform and influence decisions and product roadmaps. You have highly advanced organizational and process management skills.
  • You are an amazing problem solver who embraces change and ambiguity. You know how to navigate your team within highly regulated and/or ambiguous landscapes.

• You know how to structure and negotiate strategic and commercial agreements.
  • You have at least 10 years of experience creating high-impact partnerships, with 5+ years leading large deals with significant autonomy in high-growth, fast-paced environments.
  • You know how to leverage creative thinking and dealmaking to close complex partnerships.
  • You have demonstrated experience driving deals and partnerships that have delivered transformative results.

Nice to haves:

• Experience and/or demonstrated familiarity with NFTs, digital collectibles and blockchain technology.
• Previous experience working with creatives and intellectual property holders, such as at a talent agency.