Director of Growth Marketing

What is Polygon Labs?Polygon Labs develops Ethereum scaling solutions for Polygon protocols. Polygon Labs engages with other ecosystem developers to help make available scalable, affordable, secure and sustainable blockchain infrastructure for Web3. Polygon Labs has initially developed a growing suite of protocols for developers to gain easy access to major scaling solutions, including layer 2s (zero-knowledge rollups and optimistic rollups), sidechains, hybrid chains, app-specific chains, enterprise chains, and data availability protocols. Scaling solutions that Polygon Labs initially developed have seen widespread adoption with tens of thousands of decentralized apps, unique addresses exceeding 225 million, over 1.2 million smart contracts created and 2.56 billion total transactions processed since inception. The existing Polygon network is home for some of the biggest Web3 projects, such as Aave, Uniswap, and OpenSea, and well-known enterprises, including Robinhood, Stripe and Adobe. Polygon Labs is carbon neutral with the goal of leading Web3 in becoming carbon negative.We are searching for a Growth Marketer leader with a strong understanding of the Web3 industry and product to join our Marketing team. As a Lead of Growth Marketing, you will Increase Polygon Labs’s brand awareness, sentiment and support for builders in the Polygon ecosystem by implementing effective marketing campaigns across multiple channels. The ideal candidate has a deep understanding of Web3, has experience leading teams, knows how to create a compelling branding positioning, and is skilled in using data-driven insights.

What you'll be doing

• Lead and support the execution of comprehensive growth marketing strategies with a strong focus on the current Web3 narratives and protocols.
• Create compelling stories and messages that resonate with our audience and supports our positioning.
• Collaborate with cross-functional teams including content, design, social, BD, and product.
• Conduct market research and market analysis to identify growth opportunities and develop actionable marketing campaigns to enhance our brand presence and market positioning.
• Work with ecosystem participants, KOLs and community members to support our campaigns and narratives.
• Utilize data analytics tools to track, measure, and analyze key performance indicators (KPIs), with a focus on brand sentiment and engagement.
• Collaborate with the product team to support our product launches and GTM strategy based on insights and market trends

Qualifications

• Proven experience (6+ years) in growth marketing or brand roles, preferably in a technology-driven company / Web3 space.
• Understanding in web3 / blockchain space.
• Strong understanding of branding, positioning and messaging, with a track record of successful product launches or growth initiatives.
• Demonstrated expertise in managing multi-channel marketing campaigns and collaborating with multiple stakeholders.
• Experience managing KOLs, influencers and relationships with other projects
• Experience leading a team of growth marketers.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously, delivering results within deadlines.

Polygon Labs PerksThe goal of the Polygon Labs total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes, the following benefits:Remote first global workforceIndustry leading Medical, Dental and Vision health insuranceCompany matching 401k with 3% match$1,500 Home Office Set Up Allowance (life-time max)$200 Annual Book Allowance Program $75 Internet or phone reimbursementFlexible Time Off1 company wide wellness Friday day off per quarterCompany issued laptopMental health and employee wellness benefits*In certain countries medical, dental and vision is fully covered for employees & their dependents. This is country and plan specific.*401k is for United States employees onlyPolygon Labs is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Polygon Labs is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.If you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.Learn More about Polygon LabsWebsite | Twitter | Developer Twitter | Telegram | Reddit | Discord | Instagram | Facebook | LinkedIn

Listed in: Cryptocurrency Jobs, Remote Crypto Jobs, Web3 Web3 Jobs.