Founded in 2016, imToken has served millions of users and exchanges billions. While users come from throughout the world, the company headquarters is in Singapore with offices in Hangzhou, Taiwan and the US. The imToken wallet app and Tokenlon DEX shows our passion for building secure yet user-friendly products. Along with research at imToken Labs and the open source Token Core, imToken continues to innovate and lead in the blockchain space.
We are looking to expand our user base in the global market, thus we need talents from all over the world in order to grow our open, ambitious, self-motivated and diverse working team, and also build helpful, intuitive, delightful and localized product experience for our end users. Our mission is to “Make Blockchain Happen. Make Blockchain Accessible to Every Human Being.”
Get to know the role
The ideal candidate for this position will be responsible for managing of the company's (digital) marketing activities and events. The outcome of these will lead to increase brand awareness as well as to grow customers' base.
Responsibilities:
- Execute multiple aspects of marketing, including product marketing, paid marketing, engagement campaigns and events to drive user growth
- Work cross-functionally with product, design, brand, communications to fuel product adoption
- Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels
- Establish SEO and ASO best practices and watch metrics to improve app download conversion
- Organize and participate in online events to increase brand awareness
- Research and implement localized marketing strategy in SEA and the US
- Design and lead marketing initiatives with the marketing team
Qualifications:
- 4+ years of experience in marketing or growth hacking for fast-paced tech companies, preferably crypto
- Demonstrated experience across the marketing stack, having a quick intuition for what successful marketing initiatives look like and conformably diving into whatever sees traction
- Hands-on experience with crypto communities and understanding of current market trends
- Highly analytical, using metrics to drive results
Plus:
- Solid understanding of the blockchain industry and a passion for the technology
- Excellent at collaborating across all functions
- Proficiency in Mandarin Chinese
Listed in: Cryptocurrency Jobs, .