Head of Digital Marketing
BeInCrypto is a news website founded in August 2018 that specializes in cryptographic technology, privacy, fintech, and the Internet — among other related topics. The primary goal of the website is to inject transparency into an industry rife with disingenuous reporting, unlabeled sponsored articles, and paid news masquerading as honest journalism.
We are looking for a skilled Director of Marketing who will manage the marketing process from research and planning to execution and analysis.
- Participate in the development of branding and corporate identity initiatives.
- Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects.
- Develop and manage marketing budgets.
- Take responsibility for the company’s marketing and communications strategies.
- Develop sales forecasting and product branding plans.
- Maintain a steady flow of new marketing leads and opportunities.
- Establish and grow a target market share.
- Monitor costs and budgets.
- Conduct customer, brand and product research initiatives.
- Offer expert advice to develop innovative advertising, public relations, social media and events.
- Negotiate with media partners to guarantee advantageous contracts.
- Work with new business development team and sales teams on brand initiatives.
- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
- Demonstrate excellent communication and interpersonal skills.
- Supervise a marketing team, including hiring, training, workloads, schedules and deadlines.
- May oversee the operation of a company’s website or email marketing program and provide analytics review.
- At least five years of applicable experience.
- Knowledge of finance, especially expense management is desirable.
- Extensive experience in project and stakeholder management.
- Familiarity with the creative side of marketing and design.
- Great communication skills.
- Attention to detail, versatility and leadership abilities .
- Ability to work cooperatively and effectively with different personality types as well as other departments, vendors and clients.
- Hubspot experience is desirable.
- Remote and full-time work.
- Join a stellar team of talents from all over the world and learn from them.
- Unique opportunity to take part in the emergence of a future leader in bitcoin news coverage.