Head of marketing

This Position

We are looking for an experienced marketing expert to lead the brand and marketing focus for our company. 

Responsibilities:

• Craft strategies for the Marketing team, including Digital, Advertising, Communications and Creative.

• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

• Ensure our brand message is strong and consistent across all channels and marketing efforts (like digital content, email campaigns, web pages and promotional material).

• Set, monitor and report on team goals.

• Manage go-to-market for new features and products. This includes product launch in partnership with various cross-functional teams and driving product adoption among customers.

• Translate our marketing strategy into a digital marketing roadmap, which you will own.

• Lead and optimize our CRM initiatives.

• Identify new audience segments within our existing user base to target as well as focusing on emerging market trends and opportunity sizing.

• Work on offsite marketing channels like SEO, SEM, and email with product teams to grow acquisition and improve retention.

• Market research and data analysis to drive strategic decision making to develop deep customer and market insights to define and drive experiments that optimize resources to achieve the highest impact.

• Enhance awareness in the market and effectively deliver on the marketing and business KPIs.

• Keep up with trends, lead performance marketing and social media teams to execute on online and offline marketing campaigns, including social media campaigns, content marketing, paid ads, and use metrics-driven measurements to deliver the best outcome, optimize for ROI and budget in each marketing channel.

• Track, measure and analyze all initiatives to report on paid marketing ROI.

Requirements:

• At least 5 years of marketing experience using broad marketing mix, management consulting experience or customer/financial focused product experience.

• Ability to thrive in a fast-paced, dynamic startup environment, goal and performance-driven.

• Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function.

• Has a strong functional leadership track record.

• Process-oriented thinking with strong problem-solving skills and a creative mind that loves to solve challenges.

• Self-motivated to prioritize and manage workload and meet critical project deadlines.

• Technical skills in Product Marketing, Marketing Strategy, Product Strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics.

• Familiar with blockchain and NFTs

Job Type: Full-time

Salary: To be discussed

 

Location:

• Singapore or Remote (timezones must at least be close to singapore)

Listed in: Cryptocurrency Jobs, .