Head of Marketing

Description

Who We Are

Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At Freedx, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.

Our Vision:

At Freedx, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals. Join us on our journey to redefine the standards of digital asset trading and experience the freedom, reliability, and scalability that Freedx has to offer.

Job summary:

You will own the evolution of our mobile application for a centralized cryptocurrency exchange. This all-in-one platform empowers users to securely store and manage their digital assets while accessing a full suite of trading and financial tools, including: spot, margin and perpetual trading; lending and borrowing, gamification elements, trading contests and more.

Key Responsibilities:

1. Define and execute the mobile vision, roadmap, and go-to-market strategy in alignment with overall CEX objectives.
2. Monitor competitor mobile apps and market products to identify differentiation opportunities and enhance our offering.
3. Collect user feedback, analyze market trends, and prioritize features and improvements to maximize engagement and retention.
4. Mobile UX best practices across onboarding, KYC flows, trading, deposits/withdrawals, 2FA, notifications, and more.
5. Define and track key KPIs (e.g., DAU/MAU, completion rates, crash metrics) and leverage insights to drive continuous product optimization.
6. Implement and refine features to grow LTV and ARPU.
7. Organize user interviews and usability tests, then analyze feedback to uncover pain points and inform solutions.

Note: This position is required to be based in Dubai. Candidates must either currently reside in Dubai or be willing to relocate.

Requirements

• 3+ years mobile products management (fintech, trading, or crypto preferred).
• Knowledge of CEX operations is an advantage (trading engine, processing, finance segregation)
• A proven track record of launching and scaling iOS & Android apps with 50K+ MAU users.
• Mastery of mobile UX patterns, performance profiling, and App Store/Play Store submission
• Strong analytical skills, comfortable with A/B testing and user analytics (Amplitude, GA4, Mixpanel and etc)
• Excellent storyteller and facilitator—comfortable rallying engineers, designers, and stakeholders.

Benefits

What We Offer:

• Competitive salary and performance-based discretionary bonuses.
• Generous paid leave.
• Opportunity for professional development, participation to industry events.

Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.

Listed in: Web3 Jobs, Trading Web3 Jobs, Exchange Web3 Jobs, Cex Web3 Jobs, Web3 Crypto Jobs, Marketing Web3 Jobs.