International Marketing

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Founded in 2016, imToken has served millions of users and exchanges billions. While users come from throughout the world, the company headquarters is in Singapore with offices in Hangzhou, Taiwan and the US. The imToken wallet app and Tokenlon DEX shows our passion for building secure yet user-friendly products. Along with research at imToken Labs and the open source Token Core, imToken continues to innovate and lead in the blockchain space.

Job Description

Responsibilities:

  • Strategize, launch, and oversee key marketing initiatives to accelerate the growth of imToken on a global scale
  • Develop and implement the go-to-market strategies including messaging, positioning, and PR strategies
  • Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels
  • Find and open up new user acquisition channels we haven’t previously thought of
  • Create marketing campaigns, initiatives, timelines, and follow them through to implementation
  • Build and maintain global communities
  • Help ensure the brand values are clear across all channels, including but not limited to product, social media, PR, and customer-facing virtual events

 

Requirements:

  • 3+ years of experience in launching products for fast-paced tech companies, ideally at product marketing or brand marketing
  • Broad experience across the marketing stack, have a quick intuition for what successful marketing initiatives look like and conformably diving into whatever sees traction, be it ad campaigns, or email marketing
  • Demonstrated track record of success in managing high profile brands and marketing campaigns, including the full spectrum of deliverables from strategic positioning to driving engagement
  • Excellent knowledge of Twitter, Medium, Reddit and other social media best practices
  • Highly analytical, love A/B testing and using metrics to drive results
  • Strong writing skills and an excellent communicator
  • Hands on experience in content management

 

Desired Skills:

  • Excellent at collaborating across all functions
  • Solid understanding of the blockchain industry and a passion for the technology
  • Proficiency in Mandarin
📍 Singapore
📈 Marketing
📆 Full-time
Apply now
10 applications
Posted on March 26, 2021

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