International Marketing

Responsibilities:

• Strategize, launch, and oversee key marketing initiatives to accelerate the growth of imToken on a global scale
• Develop and implement the go-to-market strategies including messaging, positioning, and PR strategies
• Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels
• Find and open up new user acquisition channels we haven’t previously thought of
• Create marketing campaigns, initiatives, timelines, and follow them through to implementation
• Build and maintain global communities
• Help ensure the brand values are clear across all channels, including but not limited to product, social media, PR, and customer-facing virtual events

Requirements:

• 3+ years of experience in launching products for fast-paced tech companies, ideally at product marketing or brand marketing
• Broad experience across the marketing stack, have a quick intuition for what successful marketing initiatives look like and conformably diving into whatever sees traction, be it ad campaigns, or email marketing
• Demonstrated track record of success in managing high profile brands and marketing campaigns, including the full spectrum of deliverables from strategic positioning to driving engagement
• Excellent knowledge of Twitter, Medium, Reddit and other social media best practices
• Highly analytical, love A/B testing and using metrics to drive results
• Strong writing skills and an excellent communicator
• Hands on experience in content management

Desired Skills:

• Excellent at collaborating across all functions
• Solid understanding of the blockchain industry and a passion for the technology
• Proficiency in Mandarin

Listed in: Crypto Jobs, .