Key Responsibilities
- Become an expert on our customers - who they are, what gets them excited, and how to make it easy for them to act.
- Understand messaging in crypto and Cortex’s context within it. Follow fast-changing dynamics without getting lost in the noise.
- Understand the competitive landscape—know the competition and how they are positioned, and how we are best positioned against them.
- Define positioning and messaging, create compelling content, build and lead the community development team, build marketing programs, and launch strategies to increase awareness and adoption of our products across traditional media, social and events.
- Develop and execute marketing plans, coordinating with top agencies and product teams to deliver a holistic approach that drives our success.
- Be the advocate for the brand in product design and delivery discussions.
- Continuously test and measure the effectiveness of marketing efforts and make improvements
- Diligently manage projects, track against delivery timelines, and manage budgets and team.
- Collaborate with product teams and Community Manager to create original content with coordinated output.
- Explore and analyze advertising opportunities.
- Work with PR agency on record to coordinate media outreach efforts
Qualifications:
Basic:
- 4 years of work experience with a Bachelor’s Degree or at least 2 years of work experience with an Advanced degree (e.g. Master’s, MBA). Your work experience is focused in the area of software or crypto product marketing.
- Several successful software product launches. Bonus is products involved crypto.
Bonus Points:
- 6-8 or more years of work experience and a Bachelor’s Degree or 4-6 years of work experience with an Advanced Degree (MBA/ Master's)
- Successful multi-channel social campaigns and PR initiatives
- Previous crypto, blockchain, fintech, or defi work experience
- Launching ad campaigns, influencer content, activations
- Experience working with various self-serve ad platforms
- Coordinating and executing global multi-channel marketing campaigns
- Vetting and negotiating ad campaigns with publishers, ad networks, etc.
- Experience vetting and coordinating high-impact influencer campaigns
- Experience coordinating and managing experiential events and activations
- A strong pulse on the crypto/blockchain industry and understanding of target audiences
- Can demonstrate strong ad copy and website copyediting skills and experience
- Familiarity with digital marketing key performance indicators and attribution
- Generating tracking links, navigating Google Analytics, campaign reporting metrics
- Thrives in a remote environment.
Marketing Director at Cortex: FAQ
How much does the Marketing Director role at Cortex pay?
The Marketing Director position at Cortex pays $50k/year. Compensation may vary based on experience and location.
Is the Marketing Director role at Cortex remote?
Yes — Cortex is hiring this Marketing Director as a remote role. You can apply from anywhere unless the listing specifies a region.
Is the Marketing Director role at Cortex full-time or contract?
Cortex is hiring this Marketing Director as a full time position.
How do I apply for the Marketing Director role at Cortex?
You can apply for the Marketing Director role at Cortex directly on this page using the Apply button. Remote candidates are welcome. Applications submitted through CryptoJobsList reach the employer directly.