Marketing Director

We’re looking to add an experienced, passionate, data-centric marketing guru to join the Merlin team. This person should be ready to make an immediate impact developing + managing our marketing communications strategy and leading a marketing team.

About the role:

• User growth. The right candidate will have a track record of managing explosive consumer adoption in competitive markets. Goal: Lead the team to 1M MAU / 1B TVL and beyond.
• Mission. Our mission is to provide the best DEFI products to the masses. We are looking for someone that can evangelize our mission and make it accessible to all.

What you will do:

• Manage marketing process inside the team and report to CEO / COO
• Further build out our global marketing team
• Work closely with our product team on user research, funnel optimization, and ideation
• Setup and monitor product analytics and other growth tools; measure the effectiveness of our marketing efforts
• Create content across all channels — in-app, social, blog, website, and more
• Manage growth campaigns calendar.
• Improve platform experience for customers, driving adoption, engagement, retention, and trade flow.
• Manage general PR with major announcements, conferences, podcasts, AMA's, and other opportunities

Ideal Qualifications:

• Experience with blockchain or crypto companies. Ideally, loves and uses DeFi daily.
• Strategic problem solver with validated results building and executing on marketing strategy
• Strong analytical skills with experience in strategy development, campaign execution, and optimization, Google analytics.
• Excellent verbal + written communication skills; ability to adapt strategic messaging across channels to drive action
• 4+ years in a brand marketing, content marketing, product marketing, transferable marketing, and/or product management role
• Experience working with agencies and partner networks to execute campaigns across various channels
• Ability to navigate (and thrive in) fast-paced, dynamic environments

Compensation and Benefits:

• Purpose: You’ll be part of something bigger, working towards financial inclusion across the world. You’ll also be joining us at the beginning of a new chapter giving you the opportunity to have a major impact on the future of the company.
• Culture: You'll work in a thriving, friendly, remote-first startup environment that promotes open discussions, jokes, learning, video games, and lots of fun.
• People: You'll work with some of the most driven and intelligent people in the crypto space
• Salary & benefits: Get a competitive salary paid in CRYPTO - this will be tailored according to experience.

Listed in: Web3 Jobs, .