GROWTH/MARKETING LEAD

The Job

 We're looking for an experienced B2C growth expert to devise innovative marketing strategies and build out their own team to execute them. We’re not looking for someone who likes to have meetings and talks a big game. We’re looking for someone who is a builder at heart – someone who finds satisfaction in seeing and making things grow.

 Responsibilities

• Developing KPI targets, and optimizing resources to achieve them
• Leading our content creation and distribution strategy
• Owning SEO and ASO optimization
• Partnering with the engineering team to manage a project plan for marketing-oriented development work
• Own community acquisition and retention -- it’s yours!
• Build upon and audit initial growth strategies across social, content, referral, email, video, partnerships and integrations.
• Work closely with the leadership team to devise creative ways to build privacy for the new internet of money.
• Lead conversion rate optimization across all channels
• Champion metrics-driven analysis while monitoring, analyzing, and reporting on KPIs to ensure our initiatives are driving successful growth
• Build and foster a vibrant growth marketing team.

Requirements:

• Have at least 5 years experience in establishing and scaling user bases of software products
• Can lead initiatives cross functionally and collaborate with other teams
• Are an exceptional communicator, both internally and externally
• Are experiment-driven: you'll need to test out channels, form hypotheses and know how to validate what works
• Can create content across multiple channels independently
• Are confident in building and leading a team
• +1 if your experience is in fintech
• +1 if you have experience in blockchain spaces
• +1 if you’re creative and love to generate ideas
• +1 if you are a privacy enthusiast

Why you’ll love working at Incognito

• You be you. We deeply care about helping everyone at Incognito work on what they love, freely express their ideas within the organization, and grow to their true potential.
• You be a better you. Most of the time, you’ll be working on cutting edge technologies. You’ll be constantly learning and improving your knowledge as an engineer, researcher or scientist.
• You be your own boss. There is very little hierarchy at Incognito. Decision-making processes are transparent and open to voting. We welcome all different ways of thinking and trust the people we work with to do what they do best. There is no micromanagement here.
• You the inventor. Most of the time, you’ll find yourself working on a problem that doesn’t have a solution - yet. That’s where you come in.
• Solve problems for the world, not just Vietnam. Most of the problems we’re solving are for the global audience of today, and of tomorrow.
• Open-source culture. We open-source all of our projects on Github.

The essentials

• Above-market salary and monthly token reward (PRV)
• Annual performance bonus & 13th-month salary
• Total health care benefits for you, your spouse and children
• Visa preparation for expat
• Internal training & Udemy online training
• Standing desk, ergonomic chair
• Daily light breakfast, healthy lunch & dinner (if any) with daily refreshment (fruit, orange juice, milk, smoothies, coffee)
• Team outing & company retreat
• Travel internationally to conferences if needed
• Office at Phu Nhuan Dist, HCMC