GROWTH LEAD

The Job:

• Design and implement growth strategy by using paid and owned media channels to grow new user acquisition, activation, and retention
• Create and execute innovative customer acquisition and retention strategies that drive awareness engagement and product adoption in a data-driven, scalable, and efficient manner
• Lead media efforts across brand and performance campaigns 
• Develop, implement and manage marketing campaigns to promote new blockchain services and products
• Enhance brand awareness as well as drive website traffic with the goal to acquire new customers and leads
• Identify and evaluate new technologies as well as use web analytics tools 
• Leverage marketing insights to better understand customers 

Requirements

• Experience in marketing (crypto/blockchain, tech, fintech)
• Relevant experience in growth and analysis roles for digital products, working alongside product, engineering, and marketing teams, developing strategic acquisition and retention plans to drive growth and maximizing immediate and long-term social engagement and retention of users in Europe, US
• Good knowledge of online and offline Crypto content channels
• Continuously test and optimize new channels, audiences, partnerships, and features
• Ability to think strategically, analytically, and creatively about new ways to reach to new users and engage the existent ones
• Humility and eagerness to learn and grow
• Minimum awareness of current mobile & web technologies, trends, products, tools, and design standards for Social media platforms
• Ability to build long term product and customer engagement strategies
• A creative thinker, able to come up with innovative new ideas and solutions.
• Be fluent in English (4 skills)

Why you’ll love working at Incognito

• You be you. We deeply care about helping everyone at Incognito work on what they love, freely express their ideas within the organization, and grow to their true potential.
• You be a better you. Most of the time, you’ll be working on cutting edge technologies. You’ll be constantly learning and improving your knowledge as an engineer, researcher or scientist.
• You be your own boss. There is very little hierarchy at Incognito. Decision-making processes are transparent and open to voting. We welcome all different ways of thinking and trust the people we work with to do what they do best. There is no micromanagement here.
• You the inventor. Most of the time, you’ll find yourself working on a problem that doesn’t have a solution - yet. That’s where you come in.
• Solve problems for the world, not just Vietnam. Most of the problems we’re solving are for the global audience of today, and of tomorrow.
• Open-source culture. We open-source all of our projects on Github.

The essentials

• Above-market salary and monthly token reward (PRV)
• Annual performance bonus & 13th-month salary
• Total health care benefits for you, your spouse and children
• Visa preparation for expat
• Internal training & Udemy online training
• Standing desk, ergonomic chair
• Daily light breakfast, healthy lunch & dinner (if any) with daily refreshment (fruit, orange juice, milk, smoothies, coffee)
• Team outing & company retreat
• Travel internationally to conferences if needed