Senior Manager, Performance Marketing - APAC
atCoinbase
Nov 08
Coinbase is one of the oldest and largest crypto exchanges, and Coinbase Jobs are one of the most coveted in the industry. Founded in 2012, Coinbase is now a crypto heavyweight with over 68 million verified users and 1,250 employees. Coinbase even went public in 2021 on Nasdaq via a direct listing.
Coinbase was launched by Brian Armstrong and Fred Ehrsam. It is based in San Francisco, California. However, the exchange now has offices spread across multiple cities in US, Europe, and Asia. Coinbase brought in a revenue of $2.23 Billion in Q2 2020, and at the peak of its share price, its valuation exceeded $100 Billion.
Coinbase does not advertise a lot of internship opportunities. However, they do come from time to time.
Coinbase has also embraced remote jobs. Pretty much most positions that Coinbase is hiring for now are remote. However, Coinbase Remote Jobs are country-specific. Meaning, Coinbase still hires people from the countries they operate in, but the positions themselves are remote.
Coinbase is growing rapidly, and at any given time, Coinbase has hundreds of open jobs. Check out the jobs below if you're looking to work for Coinbase.
Coinbase has built the world's leading compliant cryptocurrency platform serving over 68 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.
Performance Marketing
Coinbase is looking for a seasoned performance marketer to lead our APAC performance marketing program spanning digital and offline channels. You’ll own Coinbase’s user acquisition strategy in APAC countries, delivering on an ambitious roadmap and growth goals.
The right candidate should have experience growing performance marketing programs across both web and app, driving alignment across product, engineering, and data science stakeholders, and managing world-class teams.
What you’ll be doing (ie. job duties):
- Own strategy for Coinbase’s APAC performance marketing program with the goal of driving user acquisition and revenue for Coinbase’s product lines across web and app
- Communicate strategy, plans, and performance to marketing leadership and key stakeholders
- Lead and grow the team responsible for paid acquisition across digital and offline channels
- Partner with product and engineering stakeholders to define, scope, and build Coinbase’s marketing technology stack in order to drive program optimization and automation
- Collaborate with data science stakeholders to define KPIs and to advance Coinbase’s marketing attribution and measurement capabilities
- Work with marketing insights to define audience strategy and collaborate with visual design stakeholders to bring creative to life that reaches and converts those audiences
- Act as a thought partner to the APAC marketing org, helping define where, when, and how performance marketing fits into Coinbase’s overall marketing strategy
What we look for in you (ie. job requirements):
- 10+ years experience scaling performance, growth, or user acquisition marketing programs focused on consumer products; 4+ years managing and growing teams
- English speaker with superb written and verbal communication skills, and experience presenting to leadership teams
- Excellent cross-functional collaborator with experience working with decentralized, international teams
- Experience collaborating with product, engineering, and data science teams to advance marketing technology and measurement capabilities
- Working familiarity with Looker, Tableau, or other BI / reporting tools, and experience leveraging media mix modeling to guide decision making
Nice to haves:
- SQL experience
- Crypto or financial services / financial technology experience
Job ID: P32610
Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.   Â
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@ coinbase.com and let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Please contact accommodations@ coinbase.com for additional information or to request accommodations.
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