Social Media Manager/Communications Lead

Social Media Manager

Job Type: Full Time (Contract basis)

Location: Remote

Role Description: Social Media Manager

Date published:16-Feb-2021

Function: Marketing

Website: https://add.xyz

At ADD, our mission is to transition the world into a new era of finance by making decentralised finance accessible to everyone. We are shaping digital money and revolutionizing the way people transact by building the decentralized financial infrastructure of the future. 

To date we have launched our ADD.XYZ finance platform, and will be launching our ADD.xyz wallet and several other products this year. We’re a multi-disciplinary, fully remote team that values having the right people on-board rather than the right degree, exact skill-set or superficial brand associations. Above all we’re looking for people who are self-starters, love taking ownership and enjoy creating things from scratch.

We’re building a product suite across decentralised finance. ADD is an aggregator platform of multiple DeFi products - Lending, Privacy, Governance, Staking, Swap, Mobile Money. We aggregate them into a single place and enable more users to access decentralised finance solutions through UI/UX first approach. 

Salary Range:
* To be discussed

Contract Period:

3 Month Probation

Values:

* Put love in what you do. Your work should be a reflection of your craft

* Strive for balance. Whether it’s work-life balance or build scrappy/solid balance, we want people who know that most answers aren’t black or white and strive to find the right in-between

* Less talk, more execution. We want people who can find direction when there is none and can start executing

Social Media Manager (Remote)

We’re looking for a Social Media manager with 3+ years of marketing experience to manage a multi-channel social media presence strategy, with a focus on product marketing, community growth and user acquisition. The ideal candidate is passionate about blockchain technology and the decentralized future it can shape, and is just as passionate about community, media and growth, the ever changing technologies supporting it, and its timeless core concepts. Our Social Media Manager is both creative and analytical, is results driven, resourceful, and leads by example.

This role will report into the CEO Lead Product Designer and work closely with the design team to create, manage and execute ADD.xyz’s marketing strategy. This candidate will work within established channels and develop new channels, while ensuring ADD.xyz is producing consistent, engaging and effective communications - with the goal of expanding reach and converting community to customer.

Areas of responsibility:

• Create original text and video content, managing posts, and responding to followers
• Manage our company image in a cohesive way to achieve our marketing goals
• Up-to-date with the latest digital technologies, social media, and crypto trends
• Oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness all social media channels
• handle our social media presence ensuring high levels of web traffic and customer engagement
• work closely with our lead graphics designer and visual development team for assets required to be created, and will be directly responsible for publishing and amplifying content.
• Create and implement social media strategies monthly
• Ensure brand consistency in copy through tone, voice, and terminology
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Reddit, YouTube, and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics 
• Oversee influencer marketing and influencer relationships
• Perform research on current benchmark trends and audience preferences.
• Staying up to date with industry trends and strategies.
• Create SEO strategies and monitor web traffic metrics
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
•  

The ideal candidate has:

• Proven work experience, ideally for 3+ years, as a Social Media Manager
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image, and video)
• Solid knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills

Benefits of working with ADD:

• Work closely on industry-first technologies
• Work remotely within a dynamic, rapidly growing start up
• Close collaboration with leading projects and thought leaders in the space
• Ability to own projects, deliverables, and grow within the organization
• Mentoring and career progression opportunities across team and advisors

At ADD.xyz we celebrate differences, we believe that inclusion is critical to our success and that diversity brings value, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. ADD.xyz is an equal opportunity employer.