Director of Growth & Marketing

Full stack marketer with twelve years of experience, 10 of which were in high-growth, early stage, VC-backed companies, and the past 5 in the crypto space: from institutional-level digital assets to early stage Web3 ecosystems. Each of which I have lead to their next funding round via marketing-sourced revenue.

Overtime, through hands-on experience (including many mistakes, mainly of time and budgets wasted) I've developed a framework that focuses on the key marketing pillars that drive growth:

In-depth persona profiling that informs integrated, multi-channel campaigns across search, social, content, product and community.

My main metrics...