I’m a London based digital professional (a mixed profile of Technical, Creative and Business Operations) with a career spanning over 13 years. I have experience in leading Creative Digital services (running my own marketing and advertising agency for 10 years), Product Management for tech events industry, and Head of Marketing for a cryptocurrency start up.
This experience has provided me with a unique set of skills that enable me to successfully work in cross-functional, distributed teams, delivering technical and creative projects on time and on budget, exceeding client’s expectations and objectives. Liaising with stakeholders is second nature to me across creative, technical and business teams. I partnered with the world’s leading online high fashion retailer to create digital advertising campaigns for over 9 years. During this time I helped create real-time sales trends campaigns for Affiliates, Social, Out Of Home and Display, which required me to liaise at a very high level with the engineering, operations and marketing teams. I also have experience as a Product and Event manager for the Tech industry, with clients such as Cisco, VMware, Splunk and Google.
I have been a blockchain enthusiast since 2016. In 2020 I finally made the decision to become professionally involved with the industry by heading the Product and Marketing operations of a DeFi startup. I believe my passion about the industry, entrepreneur spirit, self-starting and solution-focused personality combined with my vast experience will be a great contribution to the AnRKey X project.