The freedom and security of decentralization, the trustless accuracy of the blockchain, and the frictionless exchange made possible by cryptocurrencies are going to be forces that shape the next chapters of global civilization. Having worked in digital marketing since its nascent stages (nearly 20 years ago) has been rewarding but also illustrative of why we are moving towards a decentralized future. The entire digital marketing industry was built at the expense of user privacy and turning the unwitting public (their data) into products and a wave of change is coming.